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A Business Acquisition Specialist

Customer centricity, rich thoughts poorly executed

I would have loved to have the word “Centricity” in our business name as is at the centre of our thinking regarding customer focus, customer retention and customer retention strategy. As a word, “Centricity” is strong, meaningful and capable of strong positioning but it comes with baggage or hyperbole as big business and IT suppliers over-talk it and the majority of medium to small businesses...

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