Driver Identification


Our Driver Identification Ensures the Identification of Customer Needs or Drivers as well as Your Business Imperatives and Goals.

Your Customer Needs or Drivers 

Our process will determine your market potential and define your key customer profiles. These elements will be the basis of your customer engagement and retention strategies, your customer engagement plan. This plan will underpin the sustainable success of your business.

Your Business Imperatives or Goals 

Your ambition is likely to be the driving force for your business. Not your immediate financial goal. Through clearly defining your business ambition, we can effectively map a path that will help you to achieve it.

It all starts with the Driver Identification

Identifying both the Customer Drivers and the Business Imperatives is the first step.

Step1 Driver Identification Explained2