We analyse and evaluate your potential customers and determine who to prioritise.
Customer Evaluation ensures that focus is applied to the customers groups that will produce best results possible.
Businesses can rarely serve all groups of customers effectively. It is vital to use a detailed customer evaluation to determine and test the best prospect and customer groups to target. This requires researching and evaluating the potential costs of – and the likely gains from – targeting different prospect and customer groups.
Our Customer Evaluation ensures your business is focused on the customers groups that will produce best acquisition and retention results possible.