Customer Business Case


To enable you to prioritise your decision making we provide costs and forecasts.

Our Customer Engagement Strategy will have identified the objectives and time frames, as well as the initiatives and resources required to achieve them. The Customer Business Case is a financial document. It costs and forecasts revenues against the Customer Engagement Strategy – it details the costs and benefits for the engagement, acquisition and retention of each of the target customer groups. This enable your decision-making on which initiatives to prioritise, to build the business and operational plans in line with your business objectives.

Customer Business Case

We prioritise your customer engagement strategy to ensure your business case generates revenue gains.

Step7 Business Case Explained2