Our Blog


Jul

08

2014
Customer Retention through 1 to 1 Marketing

Customer acquisition, retention and engagement in the digital age

”The time for 1:1 Marketing is now and business success is riding on it”  Jim Miller is right on the money with this recent statement from Direct Marketing Magazine . Miller, co-Founder and VP of Marketo, says there has never been a better time to capitalise on marketing automation technology that is enabling consistent one-to-one, targeted messaging to customers. Businesses with the will and understanding to capitalise...

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Apr

11

2014
Planning is the key to Marketing Strategy

Planning is a key to most things including marketing strategy

Every business needs strategies for winning new clients.  Through creative advertising, media planning and promotional activities your business can potentially attract new customers and generate revenue growth. I stress the importance of planning, market fact gathering and defining critical success factors as part of your marketing strategy. It is especially important for a business operating within a defined community or territory, that you spend your...

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Apr

04

2014
Customer Retention Tips - Create Loyal Fans

Tips on how to Retain Customers → Create Loyal Fans

Retain Customers and Create Loyal Fans For Small to Medium Businesses (SMBs) to be successful and prosper in an increasingly competitive and diverse marketplace they must: Late last year BRW provided a list of the major economic challenges for 2014. One of these is “continued consumer conservatism” which is basically a trend for Australian consumers to spend less and save more. When consumers do decide…

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Feb

11

2014
A Business Acquisition Specialist

Customer centricity, rich thoughts poorly executed

I would have loved to have the word “Centricity” in our business name as is at the centre of our thinking regarding customer focus, customer retention and customer retention strategy. As a word, “Centricity” is strong, meaningful and capable of strong positioning but it comes with baggage or hyperbole as big business and IT suppliers over-talk it and the majority of medium to small businesses...

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