Monthly Archives: July 2014



Customer Retention through 1 to 1 Marketing

Customer acquisition, retention and engagement in the digital age

”The time for 1:1 Marketing is now and business success is riding on it”  Jim Miller is right on the money with this recent statement from Direct Marketing Magazine . Miller, co-Founder and VP of Marketo, says there has never been a better time to capitalise on marketing automation technology that is enabling consistent one-to-one, targeted messaging to customers. Businesses with the will and understanding to capitalise...

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